In the initial phase, we learn about your company, your brands, your history, your current positioning, your goals, and your marketplace. We review any direct competitors or parallel brands within the same target market. We listen to your overall marketing, communication and branding objectives, and understand how those drive project specific goals.

With this knowledge and understanding, we develop a creative brief that outlines the strategy and serves as a guide for the creative process. This strategy will be the basis for thoughtful and unique brand execution.

This phase focuses on the development of concepts that spring from the project strategy and creative brief. We present an initial range of concepts and work closely with you to refine and finalize a direction. Throughout this phase, we are constantly assessing format, messaging and creative, to reach the best solution to meet your needs.