After extensive demographic and branding research, I defined a name, a new concept and a brand that embodied the food, passion and atmosphere to occupy an empty space in the Convoy district of San Diego. I created a thorough approach and highly effective methodology to define the new concept, Take the Bait restaurant.

Strategy driven objectives:

• • Brand Development
  • Revised Logotype
  • Created a brighter line of packaging
  • Defined “Good Gut” in a call-out